FATHOM / Care Plans

Most maintenance plans in the UAE are priced at AED 350–600 a month and leave the important lines vague. Ours are listed below with the three answers that usually go missing: what hours are included, that hosting is in the price, and that there is no long lock-in — plans are monthly.

Essential Care

AED 350 /month

  • Hosting & uptime monitoring
  • Security patches & backups
  • Monthly health check email
  • Development work billed ad hoc when needed

Growth Care

AED 750 /month

  • Everything in Essential Care
  • Up to 2 hours of development & content updates included
  • Requests handled within normal business hours

SEO & AI Visibility Care

AED 2,900 /month

  • Stage 2 — runs on the content structure built by the AI Search & Content Foundation (Stage 1, from AED 14,000)
  • Monthly content briefs for 2 new blog posts (writing quoted separately)
  • Local SEO — Google Business posts, photos, review management
  • Content refresh based on rankings and AI citation data
  • Internal linking for new and existing content
  • Monthly visibility report — search rankings and AI assistant citations

Enterprise Care

AED 4,500 /month

  • Priority support with SLA response times
  • Uptime & performance monitoring
  • Up to 8 hours of development time
  • Monthly performance report (PDF)

The three answers most plans hide

How many development hours are included?

Essential Care includes none — that is why it can cost AED 350, and we say so instead of implying otherwise. Growth Care reserves up to 2 senior hours a month for development and content changes. Unused hours are the cost of having them reserved — like insurance, the value is that they exist when something breaks.

Is hosting a separate invoice?

No — hosting and uptime monitoring are inside every plan, including Essential. In the market, hosting is typically a separate AED 500–2,000/year line on top of the maintenance fee. Compare totals, not headline prices.

How long am I locked in?

Plans are month-to-month. You own the code and the infrastructure either way — a care plan is a service on top of your property, not a lease that holds it hostage.

Comparing providers? Ask these five questions

  • 01How many hours of actual development work are included, and what happens to unused hours?
  • 02Is hosting included, and who owns the hosting account?
  • 03What is the minimum contract term, and what does cancelling cost?
  • 04What is the hourly rate for work beyond the plan — and is it a senior engineer or a ticket queue?
  • 05If we cancel, do we keep the site, the code, and all access?

No plan at all?

That is fine too. Ad-hoc work is AED 450/hour — senior engineer, one-hour minimum, same rate for fixes, changes, and investigations. That is the top of the UAE agency band because it is actual senior time; the plans exist because reserved hours come out cheaper than emergencies.

Care plan questions, answered

How much does website maintenance (AMC) cost per month in the UAE?

Typical Dubai business-site maintenance runs AED 350–600/month, with e-commerce and enterprise SLAs going much higher. Our Essential plan is AED 350/month for updates, hosting, and monitoring; Growth is AED 750/month and adds reserved senior development hours — hosting is included in both, which the market usually bills separately.

What happens if I need work beyond my care plan?

Anything beyond the included scope is billed at AED 450/hour with a one-hour minimum — the same senior-engineer rate whether it is a fix or a feature. Redesigns and new features are quoted as separate projects, and we would rather tell you that upfront than surprise you at invoice time.

Why is SEO & AI Visibility Care so much more expensive than Essential?

Because it is a different product: an active monthly programme — content briefs, local SEO, ranking and AI-citation monitoring — not standby maintenance. In the market, AI-inclusive SEO retainers run AED 6,000–15,000/month; ours can sit at AED 2,900 because it runs on the structure the one-off AI Search & Content Foundation already built.

Can I change or cancel my plan?

Yes — plans are monthly and switching tiers is a message, not a renegotiation. The site, the code, and every account stay yours regardless.

Start with the plan, or start with the site?

If the site does not exist yet, price the build first — every project includes its first steps of care in the handover. If it exists, message us the URL and we will tell you which plan actually fits.

Ready to build at enterprise scale?

Book a strategic architecture call — or run the estimator and send us your pre-filled scope.

Get a Scope Estimate ↓

Or talk to the engineer, not a form

No account managers in the middle. You reach the people who will actually build and maintain the platform.

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