We are a platform engineering studio — brand identity is not our own craft. For projects that need it, we work with a dedicated graphic designer: logo, color palette, typography, and the guidelines document that keeps it consistent afterward. One point of contact, one invoice.
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Logo design, color palette, typography, and a brand guidelines document — the reference your team (or ours) uses to keep everything consistent afterward. AED 3,500 as a Growth-track add-on, selectable in the Scope Estimator.
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Logo, guidelines, print materials, and digital/social templates as one coherent system instead of separate pieces — for a launch or a full rebrand. AED 12,000 as an Enterprise-track add-on, selectable in the Scope Estimator.
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For an existing business — the brief starts from what already exists: what to keep, what to change, and why. If we are also rebuilding your site, the frontend and the new identity ship together.
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We gather your brand context, references, and constraints — the same intake we'd use for a build, adapted for identity work.
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Initial directions to react to, not a blank-page guess — narrowed down before full production starts.
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Refinement rounds against your feedback, reviewed by Fathom before it reaches you — one point of contact throughout.
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Final logo files and the guidelines document delivered to you — yours to use anywhere, no ongoing dependency on us.
Logo, brand guidelines, and rebranding — delivered through a dedicated designer, briefed and billed through Fathom.
You do not manage a separate freelancer relationship — Fathom briefs, reviews, and bills the work, the same way we handle every subcontracted specialist.
Every identity package includes brand guidelines — color codes, typography rules, usage do-and-don't — so consistency does not depend on someone remembering the original intent.
Both packages are selectable directly in the Scope Estimator alongside your website build — not a separate "request a quote" process.
Free and low-cost logo generators produce something usable in minutes, and for a genuinely early-stage side project, that can be the right call — spending AED 3,500 on branding before you have validated the business is not always sensible. The gap shows up once you need the logo to work across a website, packaging, social profiles, and print at once: generated logos are rarely built with the vector precision, color system, and usage guidelines that keep a brand consistent as it scales. If your business already has customers and a website in progress, professionally designed identity work tends to pay for itself the first time you do not have to redesign it.
A dedicated graphic designer we work with regularly — not a general-purpose freelancer marketplace. Fathom briefs the work, reviews it, and is your single point of contact and invoice.
AED 3,500 for a logo and brand guidelines on the Growth track, or AED 12,000 for a full identity system (logo, guidelines, print, and digital templates) on Enterprise — both selectable directly in the Scope Estimator, alongside your website build.
Yes — the process is the same as a new identity, but the brief starts from what already exists: what to keep, what to change, and why. If we are also rebuilding your site, the frontend and the new identity ship together instead of the site lagging behind a rebrand.
A logo and guidelines package typically takes 1–2 weeks; a full identity system runs longer depending on how many touchpoints are in scope. We confirm a specific timeline once we know what you need.
Book a strategic architecture call — or run the estimator and send us your pre-filled scope.