FATHOM / Services / Web Development
We build and ship the platform itself — composable architecture, self-hosted Payload CMS by default, full Arabic/RTL engineering, and contractual PageSpeed guarantees. From a AED 6,000 Growth site to a AED 35,000+ enterprise replatform, the same engineering discipline applies at every scale.
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Moving off a legacy CMS or SaaS platform onto composable, headless architecture — without breaking what already works.
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Ground-up builds for new products, marketplaces, and multi-property ecosystems — architected for the scale you are growing into, not just the scale you are at today.
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Fully custom, Arabic/RTL-ready sites for local and growing businesses — from a brochure site to a small online store, delivered in 2–5 weeks.
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Focused sprints on an existing platform — Core Web Vitals, conversion-path fixes, and infrastructure work, without a full rebuild.
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We map your existing systems, content model, and traffic profile, then scope the architecture — composable vs. standard, self-hosted vs. SaaS.
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A shared design system goes first, then the build — Next.js frontend, Payload CMS (or your existing backend, integrated as-is).
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CRM, commerce, ERP, and analytics connections, tested against real data — plus security and accessibility review before launch.
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We launch against the agreed PageSpeed SLA and hand off a working platform — plus an optional monthly Care Plan if you want us to keep maintaining it.
Composable platforms, engineered — from Growth sites to enterprise replatforms.
The Scope Estimator on our homepage shows real AED ranges for every project type — no "request a proposal" form standing between you and a number.
Self-hosted Payload CMS by default means your content and infrastructure live on systems dedicated to you — not a shared multi-tenant SaaS platform.
7+ years of hands-on experience per team member — no junior hand-offs on critical paths, on any build regardless of size.
Not a retrofit or a translation plugin — full RTL engineering is designed in from the first wireframe, included in every package.
NDAs are standard on every engagement. Your customers see your brand, not ours — which is also why our public case studies are anonymized.
WordPress is a reasonable choice for a simple content-driven site with modest traffic — the plugin ecosystem is mature and setup is fast. But it comes with real trade-offs at scale: plugin conflicts, security patching overhead, and performance that degrades as content and traffic grow. A composable, self-hosted architecture like the one we default to (Next.js + Payload CMS) costs more upfront but avoids that ceiling — no plugin dependency chain, no shared attack surface, and the performance headroom to scale traffic without a replatform. The right call depends on your traffic ambitions and how much control over the stack actually matters to you; we will tell you honestly during a scoping call if WordPress is the better fit for what you are building.
Our default engine is Next.js with self-hosted Payload CMS — open-source, so your data and infrastructure stay fully under your control instead of living on a shared third-party SaaS platform. We will work with an existing WordPress or Strapi backend if migrating it isn't in scope, as we did on a recent retail rebrand.
Growth-track sites typically ship in 2–5 weeks. Enterprise replatforms and greenfield builds are scoped individually — the estimator gives a cost range, and we confirm a timeline during the scoping call once we know the integration surface.
Project type, architecture (standard vs. composable), expected traffic, design complexity, and integrations — the same inputs the Scope Estimator uses. Nothing is quoted behind a "request a proposal" form; the ranges are public.
Nothing ongoing is charged unless you choose to add it. Optional Care Plans start at AED 750/month for hosting, security patches, and a set amount of monthly development time.
Yes — as an optional Care Plan, discussed during your scoping call rather than bundled by default. See our Website Support & Care page for the full breakdown of what is included at each tier.
Absolutely. We integrate with your CRM, commerce, ERP, and data stack — or help you migrate to a composable architecture if that is the better long-term move.
We align with SOC 2, GDPR, CCPA, and UAE PDPL as standard. Security-conscious development and testing is part of every build before launch, not an afterthought bolted on at the end.
Not unless you want them to. We operate as a discreet, white-label studio by default — your brand, your team, your credit. NDAs are standard on every engagement, which is also why our public case studies are anonymized.
Book a strategic architecture call — or run the estimator and send us your pre-filled scope.